Free Twilight Book: Generous Giveaway or Masterful Marketing?

Yesterday it was announced that Stephenie Meyer is going to release a fifth Twilight book, but it's not what you'd expect. Let's get the facts first: this is not Midnight Sun, it is a completely different book, a novella actually*, about Bree Tanner. Don't know who Bree is? You're not alone, I didn't remember her at first either**. Cut for spoilers: She is one of the (spoilers!) newborn vampires created by Victoria in the 4th book, the only one to escape the Cullens, and was later killed by the Volturi.

What I find particularly interesting about this book, though, is the way it's being marketed & distributed. First, starting on June 7th, the entire book will be available free online. Sounds generous, right? Well, it is—but only for a month. After that it will be printed in book form, $1 of which is going to be donated to the Red Cross. Still pretty generous, but it's also very clever.

The first clever marketing tactic here is offering the book free online, for a limited time only. Putting a book online gains readers you might not get otherwise, makes the book easily accessible, and the more people who read it, the more people who like it, the more people who are likely to purchase it later. The New York Times recently printed an article on this, about how offering an ebook for free can not only gain readers, but put your book on the bestseller's list, something that attracts even more attention.

So you tell all your friends to hurry up and read it online, creating a sense of immediate need, but what if you don't get it on time? What if you don't finish reading before it goes offline? How will you keep up with your fellow Twilight obsessed friends? No worries, you can buy the book in print! And a true fan will likely buy the book anyway, regardless of reading it online, so they can own it and reread it whenever they want***. The added bonus here is that you're doing a good thing, because $1 of your purchase goes to helping people through the Red Cross! Why is this important? It has to do with embedded giving, which I won't pretend to be the expert on, but here's the bottom line: By tacking on that donation, you are more likely to buy the book. You feel good about yourself, because you helped people, but you don't need to go out of your way to do it. You get to support change by doing something you were going to do already! When I think about this (thanks to one of my professors), I think about Product RED. You were going to buy that shirt or that laptop or that book anyway, but now you get the added bonus of feeling good about the purchase. It takes away some of the hesitation we might have for spending the money. What I'm saying here is that by putting that sticker on there that proceeds will go to the Red Cross, readers are more likely to pick it up. It's not as deceptive as this argument may first suggest, but it is clever.

An argument that's been raised over the past two days regarding this (largely by anti-Twilight people) is that Meyer is only printing a fifth book as a way to milk more money out of her fans. I don't think that's true. Surely she'll be making more money, but she's not making any thing off the free copies and honestly, I think she's sincere in saying that she wants to do something for her fans. True Twilight fans have been begging for a 5th book since the 4th one come out. If JK Rowling put out an 8th book, wouldn't you want to read it? Didn't you want to check out The Tales of Beedle the Bard when it came out? It's the same thing. There is a demand by the fans for more to read in the Twilight world, and Meyer's fulfilling those wishes. If she only wanted to milk the fans, she would have released Midnight Sun despite the leak.

Will I be reading the book? Probably not, but I'm not the biggest fan of the books. For the people who are, I can understand their excitement at having something more to read, I would feel the same way. And I really do think that Little, Brown is being rather clever here with the way they're marketing it.

*Although 197 pgs hardly sounds like a novella.
**actually, still don't, but I am trusting some of my friends who are die hard fans.
***This reminds me very much of another post I need to make, on the ethics & arguments behind downloading ebooks. I will get to that soon, I hope.

4 Ways to Win a Copy of Scarlett Fever!

I care about you, readers, which is why I will never fail to tell you about a way to win something awesome. Today's awesome object is a copy of Scarlett Fever by Maureen Johson! Here's a few ways to win, and all you have to do is comment on these pages!

Frenetic Reader
Carrie's YA Bookshelf
Tower of Books
GreenBeatTeenQueen

Go go go! I wish you all the best of luck! :)

Link: Contest: 20 Boy Summer Goody Bag!

Are you excited for 20 Boy Summer by Sarah Ockler? No? You should be! Go read the excerpt on Sarah's website. Okay, are you excited now? Good. Now let's add to that excitement with a little contest, hosted by the Beautiful Creatures Book Club. Enter the contest by leaving a comment on their blog, and earn extra entry points through a variety of ways. Contest prizes include an ARC of 20 Boy Summer, a lovely seaglass bracelet, a notebook, a California postcard, a beach bag, and blue frosting flavored lip gloss. I think, honestly, the lip gloss is my favorite part. Go read the excerpt if you want to know why.
Anyway, contest is this way. GOOD LUCK!

In related news, I bought 20 Boy Summer at Barnes & Noble today! It hit the shelves early (original pub date 1 June) in some stores, so maybe it's out by you too! I'm glad I found it before the long weekend, because I'll be at my aunt's house and on a few long car trips, so this is great! I'm also 1/3rd of the way done with Shrinking Violet by Danielle Joseph which I will finish tonight or tomorrow, so that's also awesome. I love books, especially debs from such nice authors!

You can follow both Sarah & Danielle on twitter! @sarahockler and @DanielleJoseph1

Another Chance to Win!

Didn't win Danielle Joseph's Shrinking Violet (btw, I did!) or the copy of How to Buy a Love of Reading that Jordyn was giving away? Fear not, there's another chance for you to win something! Jordyn, of Ten Cent Notes is holding another contest! This time it's for Cindy Pon's Silver Phoenix, which has a fabulous looking cover. Pon is another debut novelist, so let's show her our support, okay? Plus, free stuff, what's not to love?

Check out the contest here.

Link: Contest: Free Copy of Shrinking Violet!

I read about Shrinking Violet by Danielle Joseph on the Simon & Schuester website a little while ago & I liked the premise! I've been waiting for this one to come out, and now Danielle is offering a free copy on her website! All you have to do is link to the contest. Go check it out!

About the Book (official): High school senior Teresa Adams is so painfully shy that she dreads speaking to anyone in the hallways or getting called on in class. But in the privacy of her bedroom with her iPod in hand, she rocks out -- doing mock broadcasts for Miami's hottest FM radio station, which happens to be owned by her stepfather. When a slot opens up at The SLAM, Tere surprises herself by blossoming behind the mike into confident, sexy Sweet T -- and to everyone's shock, she's a hit! Even Gavin, the only guy in school who she dares to talk to, raves about the mysterious DJ's awesome taste in music. But when The SLAM announces a songwriting contest -- and a prom date with Sweet T is the grand prize -- Sweet T's dream could turn into Tere's worst nightmare...

Link: Contest: How to Win a Love of Reading

Over on Ten Cent Notes the ever-fabulous Jordyn is giving away a free copy of How to Buy a Love of Reading by Tanya Egan Gibson! All you have to do to enter is leave a comment. Extra entries for every link you post to the contest, which is what I'm doing. Even so, you should check out her other blog posts too, she's great!

Go here to enter!

BEDA09: Day 6: Meeting Guys & Girls at the Gym & Why This is a Bad Idea

Okay, so today I finally had the time and the determination to take that little card over to Cardinal Fitness to get my free day's worth of a workout. I have had this card for a few weeks now, ever since my co-worker Susan gave it to me. First off, this was not an insult or a hint to loose a few pounds. I work at Jenny Craig and Susan had just worked out a little deal with the guy at Cardinal so that they would each refer clients to the other and he gave her a whole stack of day passes. She offered one to me and I took it.

Fast forward to today when I finally go. I show up, walk straight to the front desk and say to the three people standing there "I need some information on joining up, please." I said please because I am generally a polite person. The guy looks at me, slides a little clipboard over and has me write down some information (they will likely use this info to bother me by phone tomorrow, or by mail next week). One of the girls wanders off, and the other one turns to the guy and says "I got this one." He looks at her and says "Nah, it's cool," then turns to me and offers to show me around. I get a short tour of this place, and it's pretty small, honestly.

Now, I need to mention something here. This trainer is cute, he is very cute. Not my type really, but cute. He had nice hair and about a billion freckles. He smiled a lot. So I think I only heard about 80% of what he said (which honestly is only slightly less than usual...ADD child here) because I was trying to figure out not how to get his number (I'm happy with my current situation, thanks), but why fitness trainers are all so good looking. Yes, they are healthy and healthy is attractive, but come on, you get a lot of your looks from genes. So is there a gene that makes you want to work in a health club? Are you somehow drawn to gyms because your great-great-aunt on your mother's side was once a world class gymnasts' trainer? I have no idea. I didn't have time to figure this out or ask him questions about his lineage (which would be weird, but not completely out of character for me), because he immediately started trying to sell me the program. By the way, the deal changed and I could no longer join for $10; I'm not happy about that. We'll get back to that point though in a minute.

I whip out my pretty little card and say "Actually, I want to use this today." Freckle Boy looked disheartened (I wonder if they work on commission) but he took my card and my ID (I'm not sure why) and tells me to have fun. I ask him where the ladies locker room is because he didn't say or because I was too distracting wondering about his great-great aunt on his mother's side. Who I suspect was secretly Irish, but moved to Russia because that's where the gymnasts were at the time. This is beside the point though.

A few minutes later I'm on that treadmill and I'm wondering a few things. The thought that kept coming up though was why do people always want to meet someone at the gym? This is a horrible place to find a potential date people!! Yes, your date will be healthy and maybe muscular and/or athletic. Or they could be like you and just pretending to get a proper workout while on the prowl for a date. Plus, now think long & hard about this one: do you really want to meet someone while you're all sweaty & gross? More importantly, do you want to meet someone while THEY are all sweaty & gross? I don't know about you, but I don't. Plus, if you get the date and they turn out to be a horrible person that you never want to see again, how do you face them at the gym next time?

From what I observed today with my free day pass is that no one really wants to meet someone at the gym. Okay, that's not true. Everyone wants to meet someone somewhere and the gym is not off-limits. There were people checking each other out, but in the end, the gym is not an ideal place to meet someone. Most people just plugged in their headphones and walked on the treadmill or sat on a bike. Headphones are the perfect thing to send the "I-Don't-Want-To-Talk-To-Anyone-Now" vibe. It works about 93% of the time, try it. Some girls were texting on their phones (I'm not being sexist, I'm just reporting what I saw), which gives off the I'd-Rather-Talk-To-Someone-Else vibe, which may be even more effective at getting people to leave you alone. It's easier to listen to music though if you're running. Most women did not wear a lot of makeup, because they were working out. They're going to get all nasty anyway, why go through the hassle of getting pretty first? It's a waste of time and effort. No one dresses up to look nice when they go to the gym--it's simply impractical.

So, tell me, why do people always think that when they join a gym they'll meet someone fabulous and amazing to sweep them off their feet (or someone you can sweep off their feet)? There are thousands of places better to meet someone! Unless, of course, cute, freckle-faced trainers who were somewhere along the line secretly Irish, then by all means, join the gym and if I decide that it's not worth going to my first choice gym and go to Cardinal, then we can work out together. I'll even talk to Freckle Boy for you & be your wing-girl. It's something I'm good at. But if that's not what you want, ignore the stories and look for someone where you are comfortable.

If you like books and want to meet a cute, Nerdfighting girl who likes books also, try Barnes & Noble. If you are caffeine-addicted and want to meet a nice guy who doesn't make fun of you for drinking four cups an hour, try Starbucks. There's always the internet, but be careful there. And if you're in Chicagoland and need a wing-girl who writes really long blogs like this one, call me.

Election Day!

I'd be a bad blogger if I didn't post about Election Day, especially since this is the first time I've voted. I didn't register in time for the last elections or primaries, but I was on top of it for the big presidential election! This was also the first time my younger sister could vote, having turned 18 only a month ago.

My dad stopped by my house and picked me up earlier this morning around 10:30 and we went off to the polls. There was no line at all. And I didn't need to show identification, just sign my name so they could match my signature. And I had my voting card & license all ready for them to check! Oh well.

I took my ballot, filled in the circles like it were a scantron, and then fed it into the machine. I was #152 of Precinct 16 in Will County. I think my dad is the only person to care about this number, but whatever.

I'm wearing my sticker with pride.

If you haven't voted yet today, and are registered, here's why you should vote:
1. You get a sticker. Everyone loves free stickers!
2. You can give the stub to your child or a neighbor's child so they can get extra credit in school. Or if you're in my PR class, you can bring it in to get extra credit for yourself
3. Starbucks will give you a free coffee if you show some proof you voted
4. Ben & Jerry's will give you free ice cream
5. If you don't, you have to deal with people saying "If you don't vote, you can't complain" for the next 4 years
6. It's a chance to be part of history without having to put forth much effort! You need not die in battle! You can be a part of history simply by voting!
7. It's the right thing to do.

Here's something else fun for all you voters, iTunes put up the Charlie Brown shorts of Linus for President for free.