I knew this was coming eventually: using the moon as a gigantic billboard. Starting March 21st Rolling Rock will have their logo imprinted on the moon's surface with a laser. Every full moon companies will be able to do this. We're turning the moon into the galaxy's biggest advertisement.
Rolling Rock is an independently spirited beer that does things differently, which is why we're trying a new, more tasteful marketing approach this year: putting our logo on the moon -- movertising.
Tasteful? I don't think so.
My father made a good point about this, in a few years the children growing up will never know what a full moon looks like without somebody's banner plastered across it.
What has the world come to when we can't even gaze up at the stars without being subjected to this kind of media infiltration? I keep thinking of MT Anderson's Feed and how the moon was transformed into a tackier version of Vegas and there were flashing billboards at the bottom of lakes for all the "upcars" going above to see. Is that what's next for us? Because, after all, isn't the point of science fiction to prevent certain futures from becoming reality?
Another thing I wonder about is what effect will this have on the moon? If it changes things, even a little bit, it could really affect us here on Earth. The moon controls the tides, and if the tides are changed, well...just watch The Day After Tomorrow. That's the most extreme example, of course, but the moon does have affects on the tide & the tide in turn has affects on other parts of our ecosystem.
For the record, I'm against this. But I'd like to hear your thoughts, so sound off!
