Thursday, March 06, 2008



I knew this was coming eventually: using the moon as a gigantic billboard. Starting March 21st Rolling Rock will have their logo imprinted on the moon's surface with a laser. Every full moon companies will be able to do this. We're turning the moon into the galaxy's biggest advertisement.

Rolling Rock is an independently spirited beer that does things differently, which is why we're trying a new, more tasteful marketing approach this year: putting our logo on the moon -- movertising.

Tasteful? I don't think so.

My father made a good point about this, in a few years the children growing up will never know what a full moon looks like without somebody's banner plastered across it.

What has the world come to when we can't even gaze up at the stars without being subjected to this kind of media infiltration? I keep thinking of MT Anderson's Feed and how the moon was transformed into a tackier version of Vegas and there were flashing billboards at the bottom of lakes for all the "upcars" going above to see. Is that what's next for us? Because, after all, isn't the point of science fiction to prevent certain futures from becoming reality?

Another thing I wonder about is what effect will this have on the moon? If it changes things, even a little bit, it could really affect us here on Earth. The moon controls the tides, and if the tides are changed, well...just watch The Day After Tomorrow. That's the most extreme example, of course, but the moon does have affects on the tide & the tide in turn has affects on other parts of our ecosystem.

For the record, I'm against this. But I'd like to hear your thoughts, so sound off!


keri mikulski :) said...

Wow, I have to agree with your comments about it, especially this one, "when we can't gaze up at the stars without being subjected to some kind of media infiltration".. And also what your father said. Thanks for the link. :) Keri

Jez said...

Thanks for reading Keri :)

Anonymous said...

I really am hoping this isn't true. I hadn't even thought about the possible ecological impact. I bet they haven't either. I love when we have a big full bright moon out. I hope it rains on the 21st. Everywhere.

Anonymous said...

If you do your research you will find that this is a hoax. Not saying that someday it might happen -but for now it is a hoax.

Iain said...

It is not real people... it is a spoof, a parody, irony, satire :)

Anonymous said...

I am SO upset by this! I can believe it but it's horrible that people have to be low enough to place beer ads and other junk on the moon. I thought it was just a joke at first but it's for real. I am one of those people that enjoys the beauty of space, the moon and the stars now instead of enjoying a full moon we have to look at marketing? Give me a break! Is there any way people can do something about this? -Melissa


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